• What is Social Media?
• Understanding the existing Social Media paradigms
• How Social Media Marketing is diffrent then other forms of Internet Marketing?
• Marketing on social networking websites
• What is viral marketing and its importance
• Understanding Facebook Marketing
• Facebook glossary
• Facebook fan page vs profile vs group
• Increasing fans on fan page
• How to do marketing on fan page
• Fan engagement
• Important apps to do fan page marketing
• Facebook advertisng
• Types of Facebook advertising • Facebook Marketing Tips
• Understanding edgerank and art of engagement
• Case Studies
• Most Engaging page on facebook
• Understanding Twitter
• Tools to listen & measure Influence on
• Twitter: TweetDeck, Klout, PeerIndex
• How to do marketing on Twiteer
• Black hat techniques of Twitter marketing
• Advertising on twitter
• What is Linkedin?
• Understanding Linkedin
• Company profile vs Individual
• Marketing on Linkedin groups
• Understanding Linkedin groups
• How to do marketing on Linkedin groups?
• Linkedin adverstising
• Increasing ROI form linkedin ads
• Understanding Video Campaign
• Creating 1stVideo Campaign
• Importance of Video Marketing
• Benifits of Video Marketing
• Uploading videos on Video Marketing websites
• Using youtube for business
• Developing youtube Video Marketing Strategy
• Bringing visitors from youtube videos to your website
• Creating Video ADgroups
• Targeting Options
• Understanding Bid Strategy
This module teaches you how Google Analytics actually works, and how to customize it.
• The high level architecture of Google Analytics as an analytics product.
• How to install and modify the Google Analytics tracking code for various scenarios.
• How to extend the capabilities of Google Analytics with features like custom variables, event tracking, e-commerce, and more.
• How to create data filters and profiles for custom purposes.
• Advanced goal and e-commerce setup.
• How to set up and launch A/B tests using Google’s new Content Experiments feature.
This Programme is ideal for anyone who wants to build a career in planning, implementation or measurement of digital strategies or for those who are already into the overall marketing domain in a company.
The Training will be organised in our centre or a Hotels for Corporate batches
Weekday Morning and Evening Batch Weekend Only Batch
You can fill the form online or via email Or you can come to any of our counselling centers and take admission.
Or contact our admission counselor at 9830269100
1 week prior to the course commencement date.
Yes, you can pay in installments.
The certificate will be generated immediately online once you clear the exams.
NIHT Digital Academy provides 100% placement assistance.
Yes we offer live projects and case studies to all of our students. The live projects help them to get industry oriented.
Yes, you can earn while you learn by working as our marketing agent and earn handsome commissions.
Post completion of the course you will get a certificate from NIHT.
We always recommend students to carry laptop.
"The good part of NIHT is that it's a great place to learn and the management is quite supportive"
"According to me NIHT is one of the best Academy in Kolkata to learn every single thing about digital marketing in detail from the trainers."
"I am a student of NIHT Institution.....They helps me a lot...There the professors teach us very clearly...Each and everyone guides us a lot...I am happy to be a student of NIHT institution.Thank you..."
"NIHT believes in producing competent professionals"
"I am really thankful to NIHT for enhancing my knowledge about digital marketing. This course aided my knowledge on a high growth industry, Can't Thank NIHT enough."
Training program is designed in such a way that even a novice becomes an expert in web and digital marketing technologies.