10 Best SEO Tools By Google

angshuman sett

13 Aug 2021


The bar for reaching a good amount of traffic on your website is high. But fortunately, Google has provided the SEO tools for better understanding and optimizing websites. Everyone knows what SEO is, but SEO is search engine optimization for the first-timers, which helps to place the URL or websites at the top of the search engine results. Now, looking forward to exploring SEO, here is the list of the 10 best SEO tools by Google which you must know.

Google Search Console

Google Search Console tools help you to measure your site’s traffic and performance, report problems, and raise your website in search engines.

It also lets you explore your website’s organic traffic(clicks), CTRs, keyword visibility, and many more. GSC also makes you understand the technical SEO problems on your website.


Lighthouse is an automated open-source tool that helps you to improve the quality of web pages. It runs four different audits to examine a webpage’s performance from multiple perspectives such as Performance, Accessibility, Best practices, and SEO.

Chrome DevTools

Chrome Devtool has been directly incorporated into the browser. On the other things aside, it also accesses the website’s speed, performance, security issues, and many more. Chrome DevTool also helps you analyze the lab values of Page Experience metrics.

Google Rich Results Test

Google Rich Results test helps you know whether your webpage is eligible for rich results. It helps you determine whether your webpage is structured to generate rich results. This tool also lets you preview how structured data might look in search results.

Google Alerts

Google Alerts was launched in August 2003 and is related to notification and detection of any content change. Basically, it allows you to monitor the search results of any specific query. The tool sends out an email to users when it finds new results matching with the term searched by the user.

Google Ads Keyword Planner

Google Ads Keyword Planner is a free tool where you can find keywords for your website. By using this tool you can come up with new and unique keywords relevant to your business. It also estimates the cost. It is a part of Google Ads, but still, you can research keywords and come up with some new topics for your SEO campaign.

Google Tag Manager

Google Tag Manager is a must-have tool. It makes tag management easy and efficient. With GTM you can avoid editing the code to manage the tag. For a better understanding of the site, analytics, and conversion, the tool helps you efficiently add and update websites tags.

Google My Business

Google My Business is the best free and easy-to-use tool for businesses seeking online presence management. GMB helps customers to find local businesses and gives additional information about the business. GMB helps in smoothening the conversation between businesses and customers.

Google Trends

Google launched this tool to analyze popular leading Google questions from different cities and regions. Google trends display the results in a proper graph and for a period of time. So, if you are confused about the topic, you can go and check it on Google Trends.

Google Safe Browsing Check

Google’s safe browsing checks innumerable URLs every day and finds whether the website is safe to use. When an unsafe site is detected, the tools will warn on a web browser and Google search. If you want to check the website’s safety, you can paste the URL on the tool and get your answer.


So, these were the best 10 SEO tools provided by Google. In conclusion, I would say you should use these tools as they are very helpful. These tools make work a lot easy and efficient.  

Our Programmes

NIHT is one of the fastest-growing digital marketing training institutes in India that offers comprehensive training in digital marketing. We are fully dedicated to digital marketing training with a fully supported digital agency back end. The world is changing rapidly. Traditional marketing is being replaced by converging marketing channels. Our programs will enable you to understand digital buyer behaviour, build and execute transformational digital marketing strategies and best practices.

The course curriculum is carefully curated to provide hands-on training on live panels. Learning while working on projects and assignments will give you a real agency like working experience. Our program curriculum is continuously updated and we incorporate the latest technologies into our training methodology like AR/VR, marketing automation and others.

Highly specialised faculty and trainers are also working on digital campaigns as they also handle the digital work of our esteemed clients, and this gives them an edge over trainers in other institutions. We are a Google Badged Partner Digital Agency and have worked for renowned brands like GKB, Emami, Buyceps, Altius Sports, East India Pharmaceuticals.

Start Your Digital Marketing

Journey Today!

Whether you are an aspiring entrepreneur, a top-level executive, a university graduate, or just someone who wants to learn more about the world of digital marketing, NIHT offers a variety of digital marketing courses to suit your learning needs. Armed with the latest tools and technologies, our team of experienced educators will teach you the skills you need to succeed in the modern world.

  • 22125+ Students Trained
  • 20+ Global Certifications
  • 280+ Hours of Lectures
  • 100% Placement Support
  • 20+ Case Studies
  • 40+ Modules

Got a Question? No Problem