Artificial Intelligence is a method in computer science where it is taught to understand and mimic human conversation and human behavior. Artificial Intelligence has produced a new intelligent machine which thinks, responds and performs tasks just like humans based on the data fed. AI can perform highly technical and specialized tasks such as robotics, speech and image recognition, also natural language processing and problem-solving etc.
Thanks to ever-expanding and growth in Computer Science, the application of AI can be used in research and development areas around the world.
Artificial Intelligence isn’t like Human Intelligence but it can learn and think like humans and in the future might exceed human intelligence.
Artificial intelligence is becoming increasingly popular because:
AI has the capability to create simulation models and personalize purchasing processes through recommendations based on machine learning technologies and interaction with virtual assistants. Many brands have adopted Artificial Intelligence to connect with their customers. Just like Amazon uses AI to recommend products based on their previous purchases, views and searches.
Now, we have Marketing Automation like various CRMs which help us in managing data and provide smooth customer handling. Everyday we are progressing to incorporate Artificial Intelligence in various types of business.
These intelligent tools keep evolving more and more and are even reaching a point in which they are able to surpass humans in certain aspects.
It is projected that 45% of economic earnings for 2030 will come from the commercial application of AI solutions, marketing strategies and more personalized and effective than the current ones.
From Google’s RankBrain and Voice search to personalized recommendations by Amazon, AI has changed the face of the Digital landscape.
AI has a deeper understanding and analysis of data and input AI is taking over the human role in identifying marketing trends. Marketers and brands are incorporating Machine Learning and Artificial Intelligence to save time and resources.
Help You Understand Your Audience Better: AI can analyze data to easily predict the buying behaviors and decisions of your target customers and also improve user experience to provide the audience what they actually need.
More Effective Marketing: With AI’s data-driven analysis you can now create a more effective marketing strategy for your business.
Increase Productivity: Using AI, you can automate a number of repetitive tasks. This can help you increase productivity. Joe McKendrick of Forbes says that “more than half of decision makers (51%) admits that cost reduction is the area where AI is delivering first.” AI is simultaneously helping businesses drive revenue and save money.
Increase ROI (Return on Investment): AI empowers decision-making and also helps you create better-performing content. Implementing AI in digital marketing strategies will help you reach out to the right audience.
Earlier Digital Marketers were reluctant about the usage of AI in Digital Marketing but with the growth of AI and its results, AI has proved that it is and will bring dynamic changes in the marketing world and much of the ambiguity has been dissolved.
Machine learning or automatic learning can now determine the best time and days of the week to contact the user, the recommended frequency through analyzing millions of data. Now they can understand which content catches most attention and which subject and titles get more clicks.
Therefore Artificial Intelligence can benefit your Digital Marketing Strategy. AI isn’t here to replace the jobs of marketers or advertisers; it’s here to up their true strategic game and creative potential. For this advertisers and marketers must adapt to the current AI trend.
NIHT is one of the fastest-growing digital marketing training institutes in India that offers comprehensive training in digital marketing. We are fully dedicated to digital marketing training with a fully supported digital agency back end. The world is changing rapidly. Traditional marketing is being replaced by converging marketing channels. Our programs will enable you to understand digital buyer behaviour, build and execute transformational digital marketing strategies and best practices.
The course curriculum is carefully curated to provide hands-on training on live panels. Learning while working on projects and assignments will give you a real agency like working experience. Our program curriculum is continuously updated and we incorporate the latest technologies into our training methodology like AR/VR, marketing automation and others.
Highly specialised faculty and trainers are also working on digital campaigns as they also handle the digital work of our esteemed clients, and this gives them an edge over trainers in other institutions. We are a Google Badged Partner Digital Agency and have worked for renowned brands like GKB, Emami, Buyceps, Altius Sports, East India Pharmaceuticals.
Whether you are an aspiring entrepreneur, a top-level executive, a university graduate, or just someone who wants to learn more about the world of digital marketing, NIHT offers a variety of digital marketing courses to suit your learning needs. Armed with the latest tools and technologies, our team of experienced educators will teach you the skills you need to succeed in the modern world.