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Changes in the art of advertising over the years in India.

NIHT

4 Mar 2021

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Digital Media has changed a lot over the years. Advertising has evolved from simple message posters to the era of television, radio, and the internet. Today it’s something new.

 

From the ancient era to modern days.

 

It couldn’t be more true that advertising is one of the most dynamic fields in the present day. From the advent of online marketing, businesses have been keeping a constant eye on the changes in this field.

 

Let’s Go back in Time

 

Time machine from one to the next time jump creative niht

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50s advertisement

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60s advertisement

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The early days of advertising

[/vc_column_text][vc_column_text]The advertising of the 50s era was all about infographics, agencies launched poster based with lots of information of the products to showcase a clarity about the product they are selling.

As we can see from the following ad of lux created by J. Walter Thompson agency. The poster has the face of Leela Chitnis appeared in the first Lux print ad in 1941. The poster capture the attention of people by the model and sell the idea followed by tagline.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][us_single_image image=”1108″][vc_column_text]

70s advertisement

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The age of color

[/vc_column_text][vc_column_text]The advertising gets a life. The age of color print advertising which makes the advert look lively, better, readable, and vibrant. The color content had  a clear message which makes impact to the audience.

Created to promote Wills Navy Cut filter cigarettes, the print ad ‘Made for each other’ featured a happily married couple reading a book. The idea was to showcase how tobacco and filter were perfectly matched in the branded cigarettes.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][us_single_image image=”1111″][vc_column_text]

80s advertisement

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Content to Copy.

[/vc_column_text][vc_column_text]70’s the shift from content to copy. No more text over filling the description of the product, only few lines of words making an impression over audience.

The Agencies focused targeting kids shifted from content to copy as kids won’t be able to read the full description of the products. They also used the face of popular Bollywood villain, Gabbar Singh, from the movie Sholay. The ad played on the original film dialogue to create a memorable tagline ‘…Britannia Glucose-D biscuits, Gabbar ki asli pasand’ (Britannia Glucose-D biscuits, Gabbar’s real choice)[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_raw_html]JTNDY2VudGVyJTNFJTNDZmlndXJlJTIwY2xhc3MlM0QlMjJ3cC1ibG9jay12aWRlbyUyMiUzRSUzQ3ZpZGVvJTIwJTIwd2lkdGglM0QlMjI0NTAlMjIlMjBoZWlnaHQlM0QlMjI0NTAlMjIlMjBhdXRvcGxheSUyMG11dGVkJTIwbG9vcCUyMHNyYyUzRCUyMmh0dHBzJTNBJTJGJTJGd3d3Lm5paHRkaWdpdGFsbWFya2V0aW5nLmNvbSUyRmJsb2clMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMjElMkYwMyUyRjgwcy1PbGQtUmFzbmEtQWRfMzYwcC5tcDQlMjIlM0UlM0MlMkZ2aWRlbyUzRSUzQyUyRmZpZ3VyZSUzRSUzQyUyRmNlbnRlciUzRQ==[/vc_raw_html][vc_column_text]

90s advertisement

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The age of television

[/vc_column_text][vc_column_text]80’s the age of commercial television and revolution of ads. The ads now showed with live performance of actor endorsing the product.

From Agency Mudra Communications The Rasna girl’s ‘I love you, Rasna’ became an iconic tagline, making the soft drink extremely popular across the country.

The advertisement succeed  because of advertising on commercial television.[/vc_column_text][ultimate_spacer height=”10″][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_raw_html]JTNDY2VudGVyJTNFJTNDZmlndXJlJTIwY2xhc3MlM0QlMjJ3cC1ibG9jay12aWRlbyUyMiUzRSUzQ3ZpZGVvJTIwJTIwd2lkdGglM0QlMjI0NTAlMjIlMjBoZWlnaHQlM0QlMjI0NTAlMjIlMjBhdXRvcGxheSUyMG11dGVkJTIwbG9vcCUyMHNyYyUzRCUyMmh0dHBzJTNBJTJGJTJGd3d3Lm5paHRkaWdpdGFsbWFya2V0aW5nLmNvbSUyRmJsb2clMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMjElMkYwMyUyRkV2ZXJlYWR5LUdpdmUtTWUtUmVkLUNsYXNzaWMtQWRfMzYwcC5tcDQlMjIlM0UlM0MlMkZ2aWRlbyUzRSUzQyUyRmZpZ3VyZSUzRSUzQyUyRmNlbnRlciUzRQ==[/vc_raw_html][vc_column_text]

Early 2000s advertisement

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The rise of multimedia in ads

[/vc_column_text][vc_column_text]90’s got the hike in usage of multimedia in their ads. The new powerful IT software got the rise of new creative and eye catching ads.

The power of visual effects on videos captured audiences and portrayed the idea in new visual format.

The Idea of EVEREADY edge and energy, a notion the Rediffusion campaign changed the idea of promoting batteries.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_raw_html]JTNDY2VudGVyJTNFJTNDZmlndXJlJTIwY2xhc3MlM0QlMjJ3cC1ibG9jay12aWRlbyUyMiUzRSUzQ3ZpZGVvJTIwJTIwd2lkdGglM0QlMjI0NTAlMjIlMjBoZWlnaHQlM0QlMjI0NTAlMjIlMjBhdXRvcGxheSUyMG11dGVkJTIwbG9vcCUyMHNyYyUzRCUyMmh0dHBzJTNBJTJGJTJGd3d3Lm5paHRkaWdpdGFsbWFya2V0aW5nLmNvbSUyRmJsb2clMkZ3cC1jb250ZW50JTJGdXBsb2FkcyUyRjIwMjElMkYwMyUyRkNpdHktbGlnaHQtZGUtTWNDYW5uLU11bWJhaS1JbmRpYS1wYXJhLUhhcHB5RGVudC0yMDA3XzQ4MHAubXA0JTIyJTNFJTNDJTJGdmlkZW8lM0UlM0MlMkZmaWd1cmUlM0UlM0MlMkZjZW50ZXIlM0U=[/vc_raw_html][/vc_column][vc_column width=”1/2″][vc_column_text]

 

 

Usage of hyperrealism in ads

[/vc_column_text][vc_column_text]The ads of the 2000’s showed hyperrealism of the products its displayed the product to over exaggerate.

The ad showcased a idea which is far from the real products only to attract the audience the ads became very hyper with the concepts.[/vc_column_text][/vc_column][vc_column][ultimate_spacer height=”5″][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

Conclusion

[/vc_column_text][vc_column_text]The ads in above showcased an journey of the adverts from simple print to digital animation. Most of the ads had a great impact over people and made lot of capital gains to company.[/vc_column_text][/vc_column][/vc_row]

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