8 Things to keep in mind before choosing a Digital Marketing Institute

angshuman sett

26 Feb 2020

India is climbing the stairs of digital enlightenment day by day. It’s a great boon as the Digital sector has made our lives “All-sorted”. Various services are being provided to the citizens by electronic means. It’s a quick, safe and perfect innovation that would empower our country in the best way possible.

Hence you understand that the future of India lies in the “Digital connection”, so how about a career in Digital Marketing? There is a booming career scope in the Digital Marketing Industry and brands are switching sides from Traditional to Digital Marketing. However, you have to be very careful in choosing a quality Digital Marketing Institute. These days anyone with a little knowledge and training of about 6 months in Digital Marketing is opening grand institutes with towering statements like:

  • Become an expert, Digital Marketer
  • Fuel up your career with Digital Marketing
  • Incredibly High Salary
  • Digital Marketing globally everywhere

These statements look very promising and are somewhat correct if administered properly. They form the basis of guiding you to gain access to the Digital Marketing platform and its uses. Instead of falling victims to heavy loaded discount offers and other false statements. You must go through the Reliability of the Institution, the content, of course, the class hours and the competitive applicability in the industry. 

reading about digital marketing

Important Points to consider before choosing the right Digital Marketing Institute 

1. The Reputation of the Institute

table and chairs for digital marketing students


You have to surf the web, make the best use of analyzing the right kind of Institute for yourself which has earned a good reputation with the excellent performance of the students, their career goals, etc. It’s not the time of trusting someone blindly and regretting later. Sometimes the institutes try to confuse you by flooding you with multiple advantages of taking the course and mostly when students are unaware of the subject matter. It’s better to keep in touch with the institute by paying a visit and having an inspection. 

  • Track the achievements of the Institute
  • Find out if the institute is engaged in organizing seminars, webinars, etc. 

2. Trainers and Faculty Members

Your trainers are the ones who help you to understand the concept of Digital Marketing. They are the league of experts who along with their own experience share their skillset to empower the students. Keep track with;

  • How experienced the faculties are
  • How incredible are their credentials
  • What is the methodology behind their teaching
  • How much do they connect themselves with the students learning strategy?

 Don’t ignore these factors; the key behind quality learning is directly associated with the faculty members. If the faculty is not supportive then; the flashy institute, the certificates the courses would be of no use. 

 3. Course Fees

By perusing over the web, you will locate the highest cost for the Digital Marketing course is roughly 60,000 to 75,000. The organizations that are offering the Marketing course on a cost of are almost 30,000 to 40,000, which is effectively moderate by middle-class families. In certain institutes the base expense at that point, it is between 6,000 to 10,000, including basic modules; it’s quite cheap.  You should not go for such a low price. In most cases, there is no guarantee that the course offered along with it would be great with assistance in the job. Thus, it’s in your grasp to choose which Institute merits the cash you spend and gives you quality information at a moderate expense.

 4. Certifications offered

Every institute of Digital Marketing provides certifications, you can benefit plenty of certifications like Google AdWords, Google Analytics, Facebook Blueprint, and that’s only the tip of the iceberg. Having these endorsements not just assists you in finding a new line of work in addition to that it can offer you good pay. The happy news is you can benefit from certain certificates for free. Therefore, you need to join those institutes who can escort you to the certificates and exams accurately.

google certified digital marketerfacebook certification


Digital Marketing Professionals are in great demand but at the same time, you have to master your skills with self-study along with the guidance provided by the institute and then face the interviews. But, before all that make sure your Institute is connected to agencies who provide support and placement offers. This will help a lot in finding good opportunities in the market. There are many agencies that offer courses and then absorb the students through an internship and live projects. When you are investing your time, money and energies you would obviously want to get good results out of it right?

 6. Strength of the batch

Too much is a problem too little is also a problem. There’s nothing great about a fact that you join for a class that has a group of 30 to 50 students. Everything will go over your head when the course would begin; especially if it’s a completely new thing for you. This not a school or a college! As a result, you need specific consideration, and you need to anticipate that at any expense you have to get well equipped to crack required interviews, exams and fulfill some policies for your business.

 7. Course and Modules

With the developing technology, it is obvious that the course modules are getting updated and as a result, the students should be made aware of the new changes. For example, if you are looking for an Advanced SEM and SEO course then your institute should be covering those modules. Make sure that the flexibility of your time zone matches that of your classes, and proper backup classes are established in case you have missed something.

 8. Reviews and Recommendations

review of niht digital marketingRecommendations are always advantageous especially when it comes to choosing a study or training based institute. You can go through the review section and find out the real facts about the Digital Marketing Institute review. That too in easy words delivered by the students of your age group who were a part of the institute in the past years. Ask them about their experience, the environment, the teachers, etc and how much did it help in forming their careers. However, make sure that the advice you receive is genuine. 

Winding Up

student reading book

The above-discussed points are the most relevant ones that can help you in finding a good Digital Marketing Institute. The annual growth rate of Digital Marketing is increasing rapidly in India; keeping pace with that it’s obvious that the number of  Digital Marketing institutes will also increase! But you as a student or an entrepreneur have to be careful and smart about choosing such an institute that will trigger your interest in Digital Marketing and leave an impact in your life.

Our Programmes

NIHT is one of the fastest-growing digital marketing training institutes in India that offers comprehensive training in digital marketing. We are fully dedicated to digital marketing training with a fully supported digital agency back end. The world is changing rapidly. Traditional marketing is being replaced by converging marketing channels. Our programs will enable you to understand digital buyer behaviour, build and execute transformational digital marketing strategies and best practices.

The course curriculum is carefully curated to provide hands-on training on live panels. Learning while working on projects and assignments will give you a real agency like working experience. Our program curriculum is continuously updated and we incorporate the latest technologies into our training methodology like AR/VR, marketing automation and others.

Highly specialised faculty and trainers are also working on digital campaigns as they also handle the digital work of our esteemed clients, and this gives them an edge over trainers in other institutions. We are a Google Badged Partner Digital Agency and have worked for renowned brands like GKB, Emami, Buyceps, Altius Sports, East India Pharmaceuticals.

Start Your Digital Marketing

Journey Today!

Whether you are an aspiring entrepreneur, a top-level executive, a university graduate, or just someone who wants to learn more about the world of digital marketing, NIHT offers a variety of digital marketing courses to suit your learning needs. Armed with the latest tools and technologies, our team of experienced educators will teach you the skills you need to succeed in the modern world.

  • 22125+ Students Trained
  • 20+ Global Certifications
  • 280+ Hours of Lectures
  • 100% Placement Support
  • 20+ Case Studies
  • 40+ Modules

Got a Question? No Problem