Prosit Paul Chief Operating Officer
- NIHT
- 10 Aug, 2024
Gone are the days when graduation was enough to secure a decently paying job. But times have changed, and graduates need help finding average pay based on their degrees. The competitive market has urged fresh graduates to seek further opportunities and specialised courses. The digital revolution has, however, opened a new window of opportunities for degree holders.
This blog will help you locate the top ten popular courses after graduation for a high salary in 2024.
But first and foremost, you must understand the importance of professional courses before reading this blog -
Table of Content
Importance of Professional Courses After Graduation
Professional courses are the launchpad for success in today's fast-paced world. They provide insight into what is trending and the necessary skills that are in demand, therefore giving you a competitive advantage in a job market that keeps changing. Furthermore, they offer courses that give people specialised training that meets the needs of an industry, which makes them acquire such courses so as to always be at the top of new technology development as well as tool development. Additionally, they act like bridges, helping one meet other professionals who share similar interests or are leaders of industries.
Key factors contributing to their significance include
- Career Advancement
- Keeping Up with Industry Trends
- Increased Employability
- Networking
- Certification
- To be Globally Recognised
- Entrepreneurial Success
List of Top 10 Courses After Graduation for a High Salary in 2024
| Name of the Courses | Average Salary (per year) |
| Master Program in Digital Marketing Course | INR 6 lakhs to INR 10 lakhs |
| Premier Program in Digital Marketing Course | INR 4 lakhs to INR 8 lakhs |
| Certificate Program in Digital Marketing Course | INR 3 lakhs to INR 5 lakhs |
| Website Development | INR 3 lakh to ₹6,00,000 |
| Search Engine Optimization (SEO) | INR 2.5 lakhs to INR 4.5 lakhs |
| Social Media Optimization (SMO) | INR 2.5 lakhs to INR 5 lakhs |
| Content Marketing | INR 3 lakhs to INR 6 lakhs |
| Email Marketing | INR 3 lakhs to INR 5 lakhs |
| Pay-Per-Click (PPC) Advertising | INR 3 lakhs to INR 6 lakhs |
| Data Analytics | INR 3 lakhs to INR 6 lakhs |
1. Master Program in Digital Marketing
The Master Program in Digital Marketing is a comprehensive curriculum that covers all aspects of digital marketing, from fundamental concepts to sophisticated techniques. This course provides an in-depth teaching of the most important aspects of digital marketing, including expertise in content marketing, SEO (Search Engine Optimization), email marketing, SEM (Search Engine Marketing), and analytics. It is an encyclopaedic course designed to provide new graduates with the necessary skills to thrive in digital marketing.
Course duration: 14 months
2. Premier Program in Digital Marketing
The Premier Program in Digital Marketing is extremely comprehensive, including topics like marketing automation, client journey mapping, and data-driven marketing. This course educates graduates for leadership positions in digital marketing companies, enabling them to impact tactical decisions and deliver appealing campaigns.
Course duration: 10 months
3. Certificate Program in Digital Marketing
This is a beginner-friendly curriculum that teaches the basics. The ever-increasing rivalry among digital marketing organisations needs qualified digital marketers, and this is the perfect course to learn. This is an excellent opportunity for recent graduates to begin their careers in digital marketing which includes paid advertising, social media marketing, and basic search engine optimization strategies.
Course duration: 6 months
4. Website Development
Websites are the basis of any business these days. A business without a website is often considered unauthentic. This has higher-up the demand for website development. If you are willing to learn web design and development using the latest tools then this is the course. It is among the most demanded digital marketing courses. NIHT has developed a detailed program for graduates who wish to pursue a career in website development.
5. Search Engine Optimization (SEO)
SEO is the foundation of digital marketing. To make a successful career in this field an expertise in SEO skills is important. An SEO professional's main duties include conducting keyword research, generating authoritative backlinks to boost a site's ranking in search results, and optimising on-page components. They are in charge of boosting a website's exposure and organic traffic through touch optimization techniques.
6. Social Media Optimization (SMO)
SMO focuses on propelling a brand’s presence and engagement on social media platforms. The digital era revolves around Instagram, Meta, X, LinkedIn, and many more. SMO consists of strategy creation and implementation to reach a larger audience by increasing visibility and followers and getting more engagement via appealing content and community management. If you are a graduate and want to earn a high salary, then you can opt for this course to prepare for a concrete digital marketing career.
7. Content Marketing:
With the increased use of social media platforms, content marketing has become an important marketing platform to increase sales and spread brand awareness. It helps to learn processes like communication, creation of contents, and getting engagement to retain a specific audience, promotion to drive customer action and increase brand loyalty.
8. Email Marketing
Email marketing is not only a powerful tool for businesses for direct communication with the customers but also definitely a hot cake in the B2B market of 2024. To grab the latest trend of 2024 a comprehensive e-mail marketing course should be present which covers all the effective strategies of building subscriber lists, designing effective email campaigns and measure.Performance metrics to optimise campaign effectiveness.
9. Pay-Per-Click (PPC) Advertising
PPC advertising in recent days has a huge potential in the digital marketing industry. It will be in great demand in the digital marketing industry by 2024.It requires paying for ad placements in search engines and social media networks. It is a platform where marketers only pay when their ads are clicked. PPC professionals manage and optimise campaigns to maximise return on investment (ROI) and meet particular marketing goals for their customers.
10. Graphic Designing
Graphic Designing programs consist of designing visual content for media, such as digital, social platforms, and print. Students learn how to create advertising materials, marketing graphics, and user interfaces while developing both creative and technical skills. In this course aspiring digital marketers are prepared for careers in advertising, media, web design, and other creative industries by providing them with the ability to produce visually compelling designs. It covers key skills like typography, layout design, colour theory, and image manipulation using software such as Adobe Photoshop, Illustrator, and InDesign.
Where Do You Learn All the Courses After Graduation?
Have you ever imagined yourself as a digital marketing pro having all the knowledge of digital marketing skills?
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If yes, then NIHT, Kolkata’s premier digital marketing institute, brings this vision to life. Our exceptional placement support truly makes us stand out. We commit to help our students in harnessing a successful career which is what makes use unique. We guarantee 100% placement support to every student who joins us.
Scope in Digital Marketing in India
The vast scope of digital marketing comprises roles such as Digital Marketing Manager, Social Media Strategist, SEO Specialist, and PPC Specialist each of which requires a deep understanding of digital tools and platforms. The experts should have the ability to create and execute effective marketing strategies which should drive business objectives and help to establish brand value. With the right skills and qualifications, graduates can leverage their expertise to secure profitable positions and make a significant impact in the same field.
Conclusion
The future of digital marketing looks promising, and the area is continuously evolving as new trends emerge. If you want to be able to make money in the future, this course will not only provide you with an overview of future trends and technology, but it will also prepare you for the current market.
Let's dive into the dynamic world of digital marketing to discover new prospects for growth and success.
Welcome to your future in digital marketing!
FAQs
Master Program in Digital Marketing is 14 months, Premier Program in Digital Marketing is 10 months, Certificate Course in Digital Marketing 6 months.
No, you don't need prior knowledge or experience.
Yes, Every course on completion has a particular certification depending on the course duration.
Yes, the online facility is available in the digital marketing course.
In all courses, students are guided by professionals having high knowledge in the same. While the course is going on, we also provide job opportunities, and even job fairs are organized every year where various well-established companies come to hire our students.
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