If you’re wondering what the scope of digital marketing in India looks like, then this blog may be a good place to start! Here’s everything you need to know about digital marketing efforts in the country: their growth, future, nature, and job scope. But before we discuss digital marketing in India, let’s understand the need and scope of this particular type of advertising.
So, what is digital marketing? It involves promoting goods and services through digital channels. And with access to low-cost data and affordable smartphones, the number of people across the globe who have access to the internet has increased exponentially. Digital marketing can allow companies to engage with their potential customers on a global level, provide brand awareness, sell and promote products and services at affordable prices, and earn higher ROI.
Companies use digital channels such as social media, search engines, email, and websites to connect with current and prospective customers. They also keep up to date with the latest digital marketing trends to stay competitive in the industry.
A tremendous amount of growth in the scope of digital marketing has taken place in the past two years. When we think of the key factors that lead to our success in marketing, we think of the number of people reached through these practices. As of 2021, there were 624 million internet users in India and 5 billion worldwide! According to a report by Ericsson ConsumerLab, Indians spend an average of five hours a day on their smartphones. As a result, digital media ad spend in India reached Rs 28,043 crore as per a report by GroupM, and what’s more, an IMAI report predicts that online advertising will grow 30% year over year.
Many companies are restructuring their marketing budgets to spend more money on digital marketing. It’s clear that the major contributors to the growth of digital marketing in India are its metropolitan cities. The cities that contribute the most – Delhi, Hyderabad, Pune, and Bangalore – also do the best at producing digital marketing jobs each year. If you live in one of these cities and plan to build a career in digital marketing, you are on the right track. In case you are looking for top institutes in these cities, read these article:
Marketing automation, as it relates to the digital marketing spectrum, requires some technical expertise. A marketing automation specialist uses software to automate tasks that help convert website visitors into paying customers. The specialist identifies potential customers and leads, and then, via e-mail marketing, SMS marketing, website notifications, push notifications, and pop-ups, the specialist drives these prospects to take action so that they become sales that help a business generate revenue.
Marketing automation boosts the entire sales funnel by creating a large user base and also creating awareness about your brand. The more people know about your brand, the more they trust it and eventually buy from it.
In India, the marketing automation specialist’s salary ranges from ₹ 3.0 lakhs to ₹ 16.0 lakhs, with an average annual salary of ₹ 8.5 lakhs.
Video production and marketing are quickly becoming a business’s central focus. Every business wants to grab its users’ attention immediately by producing video content. Today’s youth are growing up in a world of smartphones, where video content is plentiful and readily available on social media platforms. Video serves as an important marketing tool for businesses today and can be useful in lead generation.
New platforms and tools such as TikTok, Instagram reels, and Snapchat have made it possible for brands to reach more people through video than with any other type of content. A study from Hubspot shows that 50% of consumers want video content from their brands rather than any other content. Thus, video production and marketing have become one of the top digital marketing skills of the decade.
The annual salary for video producers in India is between ₹3.2 lakhs and ₹10.5 lakhs, with an average salary of ₹6.0 lakhs.
As a paid media specialist, you’ll be responsible for bringing traffic to your web portals by placing ads on Facebook, Instagram, Google, and other platforms. You’ll need to have a mix of creativity and analysis to succeed as a paid media specialist. As marketers, they have to be fast at thinking about what platforms are best for reaching their audience and savvy about their media buying strategies in order to optimize their budgets and maximize their results.
The digital advertising market is growing rapidly. This means that paid media specialists like ad tech specialists and social media managers are in high demand. India’s digital marketing market reached Rs. 28 crores in 2021 and is expected to grow 30% each year, reaching a market value of Rs. 304 crores by 2023. With 60 percent of marketing budgets going to digital, and digital teams needing experts in paid media, every team needs a specialist.
As a result of the pandemic, more people are spending the majority of their time online, creating new and exciting job openings for social media marketers. As a social media marketing strategist, your role will involve planning, implementing, and monitoring strategies for various brands. You’ll also need to come up with innovative ideas to improve brand awareness, which should lead to an increase in sales in the long run.
Media specialists in India earn between ₹ 1.5 lakh to ₹ 23.4 lakh, with the average salary being ₹ 6.1 lakh per year.
Nowadays, search engine optimization is not enough to drive traffic to your site now. Creative and useful content is more important than ever before. The customer today doesn’t do anything unless they’re impressed with the content a business puts out. Content marketers optimize the content a business puts out to be top quality and drive traffic to the various web pages of an organization. This is how businesses used to advertise before social media existed, and it still works today.
To stay relevant, a company needs to provide quality content on social media. Or it should write engaging blog posts that promote business content. This job requires a lot of creativity, and the ability to relate to others. Content marketing specialists have to be able to work closely with others to execute a strategy.
Salaries for Content Marketing Managers in India range from ₹6.75 lakhs to ₹7.25 lakhs a year.
If you enjoy crunching numbers, analytics is a field for you. Analytics is one of the main parts of a digital marketing team and one of the most technical digital marketing skills. We have tons of data available today and it is of no use if it is not analyzed and used to benefit your brand. Consumer data today shows us where consumers are at each step in their journey, which helps us make informed decisions about marketing to them.
Analytics help you determine whether your campaign was successful or not and how to tweak it in order to make it more effective. Analytics also help you provide a larger audience for your business by streamlining your sales funnel and help them create solutions for it. The ability to analyze data and spot trends using various tools and turn it into an actionable step is very rare and an in-demand skill without which a modern business can not survive.
The average annual salary for a Data Analyst is about ₹4.5 lakhs.
SEO, or search engine optimization, is a skill that continues to prove successful in digital marketing. By ranking your website on the top of your search results, you bring in more visitors and make your site look more credible. The practice of SEO is a technical and analytical field that requires an in-depth understanding of search engine algorithms, the way a search engine runs, and a creative approach to crafting content that is correctly indexed by search engines.
Search engine optimization is an 80 billion dollar industry. In fact, 93% of all human activity on the web is initiated via one of the search engines—more than 75% of people don’t even look at the second page of search engine results. The reason search engine optimization is a relevant skill nowadays is that there are constant algorithm updates directed at improving how search engines work, which in turn leads to website owners needing to optimize their sites based on the new standards and rules.
The annual salary of a data analyst in India ranges from ₹ 1.8 Lakhs to ₹ 12.0 Lakhs, with an average annual salary of ₹ 4.2 Lakhs.
To newbies, writing the creative text for a brand seems simple. After all, it’s just a few words on a piece of paper, right? Not so. Copywriting is much more than that – it’s about being able to fully capture a brand’s sentiment, its objective, and its unique selling proposition in just a few sentences or sometimes even words. You become the voice of the brand, and you have to work closely with the designer to make sure the copy and design integrate seamlessly.
Due to their catchy jingles and creative taglines, copywriters are highly valued for their ability to help brands become memorable.
A copywriter’s average salary ranges from ₹ 1.8 Lakhs to ₹ 10.2 Lakhs, with an average annual salary of ₹ 4.1 Lakhs.
We’ve been using email for ages, and yet it still remains one of the most effective ways to market your brand. According to statistics, email marketing has a higher return on investment than any other form of marketing, including digital.
Email marketing can be a highly lucrative digital marketing skill, and it can help to engage inactive customers, convert leads, build customer loyalty, and more! With email marketing, you can send exclusive deals, information about upcoming events, articles for subscribing, or other useful content.
The average annual salary for an Email Marketing Executive in India is ₹ 2.5 Lakhs with salaries ranging from ₹ 1.2 Lakhs to ₹ 4.8 Lakhs.
Today, every business wants to be online because that’s where its users are. Over half the world’s population has access to the internet, and the pandemic has only added to the increased importance of a website. It’s not only a goodwill representation of the company but also a medium for conducting business.
As a web developer, you’ll use various coding languages and create a functional and attractive website for a business. It’s one of the most in-demand digital marketing skills to have in today’s excessively digital world.
Your job as a web developer would include the creation and maintenance of a website. Today, almost 50 percent of small businesses do not have a website, so there is a great market for your skills as a web developer. Almost 33 percent of people today look up a company online before buying any products, so if coding appeals to you and you are proficient in it, the market is looking for candidates just like you.
Web developers in India usually make ₹ 1.2 Lakhs to ₹ 8.5 Lakhs a year, with the average salary being ₹ 3.2 Lakhs a year.
Optimizing your site to rank first in search engine results can bring you advantages that will augment over time, but this process takes a while. PPC (pay-per-click) advertising is an option for gaining relevant visibility instantly. Although you can pay to show your ad more often, the search engine will not necessarily show it more often. To appear on top results, you need to optimize your ad relevance and quality.
If you know how to work the quality score and ad relevance system, then PPC is a skill that can be learned. While you’re balancing your budget for each ad, you will also need to understand which keywords to target, which channels you choose, and which ad format would suit your ad the best. Also, you need to be knowledgeable about how to achieve a good quality score for your keywords. A good quality score will lower your cost per click and increase your profits.
PPC advertising is important to learn because it can be used for so many types of digital marketing, including search engines, social media platforms, mobile applications, directories, and even websites.
The average annual salary of a Pay Per Click Specialist in India ranges from ₹ 1.7 lakhs to ₹ 8.8 lakhs.
As the demand for people with digital marketing skills increases, more and more people are starting careers in the field. To get a job in the competitive field, you have to set yourself apart from other applicants. You should start by developing expertise in one or more digital marketing skills and taking time to learn everything you can about them. NIHT’s Digital Marketing Course can give you the core and practical skills you need to succeed in the field of digital marketing.
NIHT is one of the fastest-growing digital marketing training institutes in India that offers comprehensive training in digital marketing. We are fully dedicated to digital marketing training with a fully supported digital agency back end. The world is changing rapidly. Traditional marketing is being replaced by converging marketing channels. Our programs will enable you to understand digital buyer behaviour, build and execute transformational digital marketing strategies and best practices.
The course curriculum is carefully curated to provide hands-on training on live panels. Learning while working on projects and assignments will give you a real agency like working experience. Our program curriculum is continuously updated and we incorporate the latest technologies into our training methodology like AR/VR, marketing automation and others.
Highly specialised faculty and trainers are also working on digital campaigns as they also handle the digital work of our esteemed clients, and this gives them an edge over trainers in other institutions. We are a Google Badged Partner Digital Agency and have worked for renowned brands like GKB, Emami, Buyceps, Altius Sports, East India Pharmaceuticals.
Whether you are an aspiring entrepreneur, a top-level executive, a university graduate, or just someone who wants to learn more about the world of digital marketing, NIHT offers a variety of digital marketing courses to suit your learning needs. Armed with the latest tools and technologies, our team of experienced educators will teach you the skills you need to succeed in the modern world.