.jpg)
Prosit Paul Chief Operating Officer
- NIHT
- 14 Sep, 2024
As Bill Gates famously said, "If your business is not on the Internet, then it will be out of business." This statement holds true now more than ever. India is going digital, and more and more people are using the internet to buy and sell, learn, and communicate. Digital marketing has become a booming career option as more and more companies and business owners choose it to grow their market.
Are you looking forward to taking a plunge into the magical world of digital marketing and looking for the most comprehensive digital marketing course syllabus to start a career in digital marketing? This blog is a must-read for you.
Table of Content
Scope of Digital Marketing
Digital Marketing comprises all the strategies and techniques that are taken to enhance the visibility of a brand– its website as well as social media profile. Nowadays, a large population (around 975+ million) of India uses the Internet, so online marketing, or digital marketing, has become increasingly popular, and various career opportunities related to it have also become prominent. About 66% of the market share is expected to be digital in 2024, and the average salary of an experienced digital marketer is more than 5 LPA.
If you complete a comprehensive digital marketing course, you have a big pool of opportunities in the job market in front of you. The wide scope of Digital Marketing encompasses the following:
- Search Engine Marketing
- Social Media Marketing
- Email Marketing
- Content Marketing
- Influencer Marketing
- Affiliate Marketing
How Can a Digital Marketing Course Benefit Your Career?
.jpg)
Well, to answer this question, you need to first understand how digital marketing is beneficial for business organizations, only then will you realize why learning digital marketing can increase your chances of getting jobs.
Here are some great advantages of Digital Marketing:
• Global Outreach: Digital marketing enables businesses to reach a global audience and exponentially enhance brand awareness.
• Fast and Flexible: Market fluctuations and unforeseen events demand changes in marketing tactics. In digital marketing, it is possible to alter or pause campaigns in response to any sudden market fluctuations.
• Segmentation and Targeting: One of the most important and highlighted aspects of digital marketing is that, unlike traditional marketing, it is possible to segment and target your probable audience distinctly. The more you know your target audience or target customers, the easier it gets to market your brand.
• Cost-Effective: Traditional marketing requires a lot of money and manpower, but digital marketing requires less investment and more skill. Proper knowledge and skill in digital marketing enable just a handful of people to run successful marketing campaigns with ease.
• Measurable: While it is impossible to measure the various statistics of traditional marketing, digital marketing enables businesses to measure various aspects like website traffic, user behavior, outreach, conversions, and so on.
• Remarketing and Engagement: Targeting users who have previously interacted with a business’s online website but did not complete a desired action like making a purchase is an essential benefit of digital marketing. It is also possible to engage with past customers through digital marketing.
Keeping the vast scope and possibilities of Digital Marketing in mind we have designed our Digital Marketing Syllabus
Digital Marketing Course Overview in 2024
From a comprehensive Master Program in digital marketing to a specialized Certificate Program in digital marketing, digital marketing courses with certifications offer a wide range of options. Whether you're seeking in-depth knowledge or a quick introduction, most courses will cover the following key topics:
1. Introduction to Digital Marketing
2. Search Engine Optimization (SEO)
- On-Page SEO
- Off-Page SEO
- Local SEO
- HTML and Technical SEO
- WordPress
3. Social Media Marketing
- YouTube
4. Email Marketing
5. Content Marketing
6. Google AdSense
7. Google Ads
8. Google Tag Manager
9. Google Analytics
10. Adobe Photoshop (Professional Graphic Designing)
11. Adobe Premier Pro (Professional Video Editing)
12. Podcasting
13. Figma (UI/UX )
14. AI Usage in Digital Marketing
15. AR & VR Fundamentals
16. Influencer Marketing
17. Marketing Automation
18. Amazon Marketing
19. Data Analysis and Reports
Digital Marketing Syllabus & Topics
Certificate Program in Digital Marketing
| Topic | Scope of Syllabus |
|---|---|
| Digital Marketing Overview and Strategy | Learn about the importance and benefits of Digital Marketing and understand contemporary marketing jargon. |
| Website Planning and Creation | Know the basics of website planning and development and get introduced to HTML and Content Management Systems (CMS). |
| SEO | Learn the various strategies and types of Search Engine Optimisation. |
| Social Media Marketing | Leveraging social media platforms like Instagram, Facebook, Twitter, Reddit, and Linkedin for marketing. |
| Content Marketing | Identifying your target audience and learning to ideate and curate content for them. |
| Email Marketing | Building Email Marketing Strategies and creating effective email campaigns. |
| Google Ads | Learn to create effective Ad campaigns through Google Ads (previously Google Adwords). |
| Google Tag Manager | Create an account and set up tags, variables and triggers. |
| Google Analytics | Understand the key metrics of GA4, learn how to track conversion, and evaluate acquisition. |
Premier Program in Digital Marketing
.jpg)
| Topic |
Scope of Syllabus
|
|---|---|
|
AI Usage in Digital Marketing
|
Learn about existing as well as emerging AI tools and their effective usage in Digital Marketing.
|
|
Graphic Design Essentials
|
Understanding fundamentals of graphic designing and learning to use industry-standard tools and software like Adobe Photoshop.
|
|
Professional Video-editing
|
Learn video editing and get proficient in using Adobe Premier Pro, the most trusted industry-standard tool.
|
|
Understanding UI/UX
|
Understand the fundamentals of UI and UX and learn to use Figma for designing websites and mobile applications.
|
| Podcasting |
Explore podcasting as a marketing tool, designing and editing audio content using industry-approved tools and software.
|
|
Gamification in Online Marketing
|
Learning to Gamify content and create a gamification marketing strategy.
|
|
Creative Ads Writing
|
Understanding buyers' psychology and creating catchy content to attract them.
|
Master Program in Digital Marketing
| Topic |
Scope of Syllabus
|
|---|---|
|
AR & VR in Technology
|
Learn the fundamentals of AR (Augmented Reality) and VR (Virtual Reality) Technology and how they can be successfully implemented in marketing strategies.
|
|
Amazon Marketplace
|
Understanding the e-commerce platform and depth and learning how to conduct your business on Amazon.
|
|
Influencer Marketing
|
Approaching and collaborating with influencers to promote brands.
|
|
Marketing Automation
|
Creating Automation workflows, sending automated emails to customers and optimizing the customers’ path to purchase.
|
| CRO |
Implementing Conversion Rate Optimisation tools, understanding user interactions, creating and analyzing heat maps and video recordings.
|
|
Programmatic Advertising
|
Exploring the world of advertising through various DSP and SSP platforms and breaking down how big brands accurately target their customers at the right time and the right place.
|
|
Data Analytics
|
Learn Data Analytics to analyze reports and create effective dashboards.
|
Digital Marketing Course Eligibility
Whether you're a student, a mid-career professional seeking a digital marketing career, or a small business owner, Digital Marketing Courses can benefit you.
- High Level of Interest.
- Basic knowledge of running a computer.
- Basic English language proficiency.
- A Zeal to explore and create.
Digital Marketing Course Duration & Fees Structure
|
Course Name
|
Course Duration
|
Course Fees
(in ₹)
|
|---|---|---|
|
Certificate Program in Digital Marketing
|
6 months
|
35,400
|
|
Premier Program in Digital Marketing
|
10 months
|
70,000
|
|
Master Program in Digital Marketing
|
14 Months
|
1,00,000
|
*Contact us to know details about the EMI options available
Learning Outcomes
- Get internships and job opportunities in various national as well as international companies.
- Mastering various digital marketing tools and techniques.
- Being able to plan digital marketing campaigns for any business.
- Being equivalent to a 1-year experienced professional.
- Enhancing the digital presence of companies.
Conclusion
Enrolling in the NIHT Master Digital Marketing Course provides you with extensive knowledge and makes you industry-ready for jobs and internships. The Digital Marketing course syllabus here encompasses all the main things that you need to know to start your journey as a competent digital marketer. Whether you are looking for a job, looking to promote your business or going into freelancing, digital marketing knowledge from a reputed institution like ours is going to be a valuable asset for you.
FAQs
Digital Marketing encompasses various subjects like:
- Search Engine Optimisation
- Pay-Per-Click (PPC)Advertising
- Content Marketing
- Social Media Marketing
- Email Marketing
- Mobile Marketing
- Influencer Marketing
Digital Marketing is a vast professional course that is easy if you have the drive for it. It requires you to master a combination of technical skills, creative thinking and analytical thinking.
No, Digital Marketing is not a short course. It has many subjects/modules like SEO, PPC Advertising and Social Media Marketing that take time to learn and master.
Although the salary in Digital Marketing may vary on the basis of your job role, proficiency or the company you are working for, on average the salary of a Digital Marketer is more than 5 Lakhs Per Annum (LPA).
Digital Marketing is a rapidly growing career prospect as it is the most advanced form of marketing. An average Digital Marketer salary is around 5 LPA in India and there is also immense opportunity for freelancing.
.jpg)
.jpg)
