What is the importance of SEO?

angshuman sett

9 Dec 2019

If you are reading this article then you have probably heard about the term Search Engine Optimization (SEO) and wondering what it is exactly and what is its importance. If these questions are creating curiosity in your mind then you are probably en route to exploring one of the most exciting career paths of the 21st Century.

importance of seo positon graphics

I will try to break down this particular term with the help of an example for you to understand the concept better.

Imagine a busy street where thousands of people are visiting every hour. There are say 10 electronic stores on this street and can be seen by everyone flocking the streets.
Now you have decided to open up your own electronic store on this location because you know people coming over here are generally looking for electronic items.
Due to the immense competition for space, you couldn’t get the perfect location where you wanted to set up your store. You had to find an alley near the street and your store got hidden from the people flocking here.
Maybe you gave better deals, maybe you had better electrical brands to offer, maybe your service was better than all the stores on the main street, but no one gets to know about it because your store is not visible to them.
Sounds relevant right?
The exact same thing happens when a company launches a website to act as an office on the internet world. There is immense competition in every business and industries and every minute thousand of websites are being created and are adding to the competition. In such a scenario even if a company builds an excellent website that looks good and has great functionalities it doesn’t get traffic (website visits) due to the lack of visibility. Maybe a website for an electronic store is coming on the 786th page of Google. Who will be able to find it right?
This is where Search Engine Optimization comes to play. SEO helps in bringing a website or any specific page of your website on the first page of a Search Engine (Google, Bing). This helps the users of the search engine to find your business website easily for a search term that they input and in turn see an increase in traffic, page views and even sales.
An SEO expert is responsible for ranking a website on the Search Engine through on-page and off-page techniques.
Practical example time: Go to Google and look for any query (e.g- digital marketing courses in Kolkata) and see what websites are coming on the result page.
The ones which contain the word ‘Ad’ are done through Google Ads and are short term solutions to make your website visible to the users. SEO takes a little bit of time to show results and that’s why businesses run ads to stay on top. Once your website ranks organically it stays over there as long as you keep on optimizing the site. Isn’t this interesting? Guess what, it pays well to opt it as a career choice as well.
Follow our blogs to learn how a digital marketer uses SEO to leverage a brand.

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