Social Media Marketing is a marketing technique that uses social media sites to promote and obtain traffic. Social Media provides multiple benefits for prospective clients and business start-ups; that have a long-lasting stand-in growing business, engaging attention, building Brand Advocates, leads, etc. About 2.65 billion people are connected to social media and it’s possible that the buyer is already scrolling through your brand say in the newspaper, stores, website, etc. They might be interested as well, but, since you haven’t responded to them instantly, some other brand will replace the buyer’s interest. Therefore, social media is a platform through which you can directly communicate with your customers and complete their needs.
In simple terms, your business cannot survive without Social Media in contemporary times
There are about 10 popular social media sites that have created a benchmark in the digital marketing world. Starting with Facebook, Youtube, Instagram, Pinterest, Twitter, Snapchat, Linkedin, and Tiktok.
Social Media Marketing involves posting graphically developed images, quality videos, written content and other forms of updates that can maximize the brands’ awareness and generate good traffic.
Social Media is an essential part of Digital Marketing. When marketing was new and was flourishing, advertisements and its promotions were reduced to Television, magazines, and newspapers. It took away a lot of effort, time, tantrums and money and the results were not effective as such. Social Media Marketing, on the other hand, is cost-effective, takes less time and the efforts are well invested since people are available in social media 24/7.
Companies are looking for Social Media Experts to carefully plan and execute the power of social media in the growth of their business. Countries like America and Australia have provided maximum job opportunities to the social Media Experts and India is moving forward to join the queue.
High Salary- Social Media Marketing industry is coming forward with new opportunities and updates every year. Hence there is a high chance of earning good compensation for smart and innovative people.
Get Placement across the Globe- If you have acquired the skills and understanding of Social Media Marketer then you can get a valuable placement anywhere in the world. Every country is trying to establish it’s growth in Marketing and IT industries. Countries like Australia, USA, Canada are already reigning the “Social Marketing” world. Therefore Social Media Professionals are always in need.
Potential Job Growth- There are several designations in the Digital Marketing Industry. Based on your specialization and experience you can easily apply for that post. The job growth rate of Social Media users will reach over 3 billion by 2021, hence the demand for Social Media Marketers is considerably high.
Freelancing opportunities- The best thing about Digital Marketing is that you can work from home and do well in earning. Countries like UAE, South Korea, Taiwan has incredible Social Media penetration, as a result, many people are doing well upgrading the client’s business. A good portfolio, expertise, persistence, and communication skills are important to excel in freelancing competition.
Social Media Marketing has evolved to a greater level but many people are still unaware of the work of their work. What do they do all day, is it as simple as posting images and videos in Social Networking Sites? The answer is ‘NO’. The responsibility of managing the company’s social media presence lies heavily under the supervision of Social Media Marketer.
Sometimes back, mainstream social media networks were revolving around Facebook, Myspace, Friendster, etc. But now with the rise of competition among social media sites, we as users have a lot of options to choose from. In order to sustain their position in the top list, Facebook, Twitter, Instagram go through a lot of updates from time to time. Therefore as Social Media Marketer, one should be aware of the new algorithms, features, and rules.
Facebook, Tiktok, Quora; these three platforms are different but immensely popular. We can find a large number of audience gathering on these sites. We need to understand consumer behavior as to what kind of people are reaching, what are they looking for, what are they interested in, etc.
Social Media is flooded with the audience. But you have to understand and target the prospective one who will be interested and value your brand and strategy. Familiarity with the customers helps to monitor their views, feedback, habits, etc.
Every individual has a different perspective, needs, and choices, therefore, a marketer must evaluate the “buyer’s persona”. They are the ideal customers who can easily understand the content, product development, behavior, etc. The methods to create a great Buyer Persona are:
Monitoring the online conversation of the users for better understanding the things people are saying about the brand, enterprise, competitors or any topic that can be of value to your business. Uber was able to establish a far-reaching effect by keeping track of the experience of the rider and likewise optimize their brand regularly. Therefore if you don’t have a social listening strategy then you’ll run out of valuable insight about the audience.
The marketers of social media have access to many kinds of data. Social Media analytics is the technique through which these data are gathered from social media websites. Based on the business and its objective the Social Media Analytics are of 4 types:
Descriptive Analytics: Descriptive analytics describes the social media data in the form of visualizations, reports, and clustering to follow a business problem or an opportunity.
Diagnostic Analytics: It is an advanced form of analytics that evaluates contents and data to answer “ why did something happen”. Its distinguished by techniques such as drill-down(Breaking key problems), Data mining(examining pre-existing database) and correlations.
Predictive Analytics: Predictive analytics is used for accumulating social media data to understand future events. They ask “what will happen”.
Prescriptive Analytics: It is a data analytics that tries to suggest the best possible action in order to handle a scenario, available resource, performance from past, etc.
1.Social Media Marketing ManagerThe responsibility lies in communicating with clients and organizations with the help of social media websites. This is your kind of work if you have the potential to display your creativity and innovative methods via social media. In simple terms, a social media manager maintains the company’s social media advertising and marketing. The potential skills required to become a Social Media Marketing Manager are:
A social Media Marketing Executive takes care of all the Social Media functions in an organization; this includes social media channels, team members, campaigns, etc. They help in the brand’s promotion by getting engaged with customers and gaining their satisfaction.
A social media specialist is the one who defines, exhibits and incorporates social media strategies. A social Media Specialist communicates directly with the customers through an employer’s social media account. They take charge of the client’s social media account and plan and create various strategies. They have a high possibility of salary packages and companies are hiring them in a great deal. The duties of Social Media specialists include:
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NIHT is one of the fastest-growing digital marketing training institutes in India that offers comprehensive training in digital marketing. We are fully dedicated to digital marketing training with a fully supported digital agency back end. The world is changing rapidly. Traditional marketing is being replaced by converging marketing channels. Our programs will enable you to understand digital buyer behaviour, build and execute transformational digital marketing strategies and best practices.
The course curriculum is carefully curated to provide hands-on training on live panels. Learning while working on projects and assignments will give you a real agency like working experience. Our program curriculum is continuously updated and we incorporate the latest technologies into our training methodology like AR/VR, marketing automation and others.
Highly specialised faculty and trainers are also working on digital campaigns as they also handle the digital work of our esteemed clients, and this gives them an edge over trainers in other institutions. We are a Google Badged Partner Digital Agency and have worked for renowned brands like GKB, Emami, Buyceps, Altius Sports, East India Pharmaceuticals.
Whether you are an aspiring entrepreneur, a top-level executive, a university graduate, or just someone who wants to learn more about the world of digital marketing, NIHT offers a variety of digital marketing courses to suit your learning needs. Armed with the latest tools and technologies, our team of experienced educators will teach you the skills you need to succeed in the modern world.