The Importance of Social Media Marketing

angshuman sett

26 Nov 2019

Social Media Marketing is one of the most sought-after strategies to build a brand in recent times. The importance of social media as a marketing platform has grown exponentially over the years.

Let’s first understand what is social media.

Social Media can be defined as any online platform or application where users come in to share content in the form of text, images, videos and links to build a community and create a social network. Our sole purpose of visiting social media is to take time off from our everyday life and virtually engage with content from millions of hosts.

The brightest side of social media is that it never fails to entertain us. Why?

Any Social Media platform may it be Facebook, Instagram, Snapchat, Twitter, etc give utmost importance to the quality of content so that the users can find it engaging and keep on returning back to these sites. This is exactly where businesses and brands come into play.

All businesses know that social media channels like Facebook, Instagram, Youtube, etc are the hub-spots for users who come in to engage with content. These platforms are guaranteed sources of internet traffic, then why not utilize them for marketing? This is exactly why brands are also present here. Don’t believe me? Let me show you a practical example. 

We all use Facebook, don’t we? Go to your Facebook account and type in any brand name that you can think of in the search bar. I bet you will find a Brand Page present. 

Businesses generally use social media sites to gain online visibility and to engage with brand advocates with personalized communication and building relationships. Every major business requires a solid social media presence to connect to its followers and in turn, persuade them into taking their product or service into consideration. The best part about this is that everything over here is measurable. A brand can measure:

  • Engagement of users with its content
  • How many people visit the business website after seeing the content
  • How many users are talking about a brand at any given time

All these points help a business or brand to understand what it is that users want from them and in turn generate or revolve around content that may help them answer the question.

Social Media Marketing (SMM) has grown into an extensive professional career over time. Businesses that had no social media properties are also starting to realize the importance and planning to create them. Lots and lots of vacancies are generating. Due to this, the hunt for good social media marketers is growing vastly. A sound Social Media Marketer who can make sense of what he does and who can implement proper strategies to increase a brand’s value can draw in a huge salary too. So are you ready to explore this career path?

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NIHT is one of the fastest-growing digital marketing training institutes in India that offers comprehensive training in digital marketing. We are fully dedicated to digital marketing training with a fully supported digital agency back end. The world is changing rapidly. Traditional marketing is being replaced by converging marketing channels. Our programs will enable you to understand digital buyer behaviour, build and execute transformational digital marketing strategies and best practices.

The course curriculum is carefully curated to provide hands-on training on live panels. Learning while working on projects and assignments will give you a real agency like working experience. Our program curriculum is continuously updated and we incorporate the latest technologies into our training methodology like AR/VR, marketing automation and others.

Highly specialised faculty and trainers are also working on digital campaigns as they also handle the digital work of our esteemed clients, and this gives them an edge over trainers in other institutions. We are a Google Badged Partner Digital Agency and have worked for renowned brands like GKB, Emami, Buyceps, Altius Sports, East India Pharmaceuticals.

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Whether you are an aspiring entrepreneur, a top-level executive, a university graduate, or just someone who wants to learn more about the world of digital marketing, NIHT offers a variety of digital marketing courses to suit your learning needs. Armed with the latest tools and technologies, our team of experienced educators will teach you the skills you need to succeed in the modern world.

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