The scenario of digital marketing jobs in Kolkata

angshuman sett

30 Nov 2019

[vc_row][vc_column][vc_column_text]Digital Marketing is a rising career path as of the year 2020. Along with it is the rising situation of job opportunities in this field in Kolkata and India as a whole. This may sound unbelievable but there will be approximately 2 million job openings in digital marketing by the year 2020.

Why there is a vacancy in Digital Marketing

Digital Marketing is a form of marketing which became popular in India only after the year 2016 due to the introduction of faster and reliable internet connection at affordable prices. All the firms are now tapping on this strategy to market directly to users online. The only problem is the lack of qualified professionals. There are lots of different channels one has to master to be a qualified digital marketing professional.

What skills are needed to be a digital marketing professional?

Internet Marketing is a huge field where you learn something new every single day. A field is seemingly endless with all the new up-gradation of technologies. However, these are the undisputed fields one has to be proficient about:

  1. Google Ads and Analytics
  2. Search Engine Optimization
  3. Social Media Marketing
  4. Email  Marketing and Marketing Automation
  5. Proper understanding of websites 

If you can master these skills you are already halfway there. As all other skills revolve around these fields.

Along with job opportunities, there is also a rising demand for Digital Marketing Interns with a lot of vacancies. Internships are of great value to students who are currently studying in colleges and higher degrees. Any company recruiting marketing professionals also hire interns for an extra bit of work. Here you can look at some digital marketing internship opportunities.

Digital Marketing Salary insights

The salary for digital marketing jobs depends on factors like the years of experience, the role you are required to execute and how much revenue are you generating for a company from your plans. Let’s look at some insights over here.

Salary based on Job Roles

Job Role 

Average Salary (INR)

Social Media Marketer


Online Marketing


Search Engine Marketing


Search Engine Optimization


Google Analytics


Digital Marketing Salary based on Experience


Source: Payscale

The opportunities for freshers (less than 1-year experience) are also tremendously high. Moreover, when you are looking to learn digital marketing from an institute, you should always look at the ROI. A well-guided, classroom-based Digital Marketing Institute charges anywhere around Rs 30,000 – Rs 80,000 while, on the other hand, you can start off with average packages of Rs 2.5- 3 LPA. That’s almost around 300% ROI.

We provide 100% Placement Opportunities to all our students in various industries and a lot of different roles. Our training makes you master of Social Media Marketing, SEO Specialist, Search Engine Marketing as well as Email Marketing Automation with an overview of planning and implementing proper UI & UX for websites and Apps.

Along with placement for jobs, we also provide internship opportunities to our students in between modules so that they can get some industry knowledge and practical examples of how the digital marketing field operates.

Look at some of our students and where they are placed. Our course helped them in getting placed in various companies as well as encourages them to start off with their own businesses.

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So where do you see yourself in 5 years? If the answer to this question is doing a job or managing your business with exciting tools and skills then don’t wait even for a single minute. Book a demo free demo class with us to explore your journey as a qualified digital marketing professional, freelancer or to implement strategies in your own business/startup.


Our Programmes

NIHT is one of the fastest-growing digital marketing training institutes in India that offers comprehensive training in digital marketing. We are fully dedicated to digital marketing training with a fully supported digital agency back end. The world is changing rapidly. Traditional marketing is being replaced by converging marketing channels. Our programs will enable you to understand digital buyer behaviour, build and execute transformational digital marketing strategies and best practices.

The course curriculum is carefully curated to provide hands-on training on live panels. Learning while working on projects and assignments will give you a real agency like working experience. Our program curriculum is continuously updated and we incorporate the latest technologies into our training methodology like AR/VR, marketing automation and others.

Highly specialised faculty and trainers are also working on digital campaigns as they also handle the digital work of our esteemed clients, and this gives them an edge over trainers in other institutions. We are a Google Badged Partner Digital Agency and have worked for renowned brands like GKB, Emami, Buyceps, Altius Sports, East India Pharmaceuticals.

Start Your Digital Marketing

Journey Today!

Whether you are an aspiring entrepreneur, a top-level executive, a university graduate, or just someone who wants to learn more about the world of digital marketing, NIHT offers a variety of digital marketing courses to suit your learning needs. Armed with the latest tools and technologies, our team of experienced educators will teach you the skills you need to succeed in the modern world.

  • 22125+ Students Trained
  • 20+ Global Certifications
  • 280+ Hours of Lectures
  • 100% Placement Support
  • 20+ Case Studies
  • 40+ Modules

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