A new world powered by artificial intelligence

angshuman sett

9 Jun 2021

Artificial Intelligence – The Future

To quote Prof. Stephen Hawking, “The development of full artificial intelligence could spell the end of the human race.” With most science fiction novels and movies sharing this outlook, there are a lot of people that have a  distrust for complete integration of Artificial Intelligence, or AI. However, we are still far away from developing any sentient systems like Skynet. 

In this day and age, when there is a worldwide pandemic that has forced everyone to stay inside their homes, a vast majority of businesses are facing the fallout, with many of them either losing customers and sales or having a hard time reaching their target audience. In such a crisis, artificial intelligence can be very helpful in connecting buyers to sellers by providing them both data and the proper analytics tools for their respective purposes. AI not only helps in ensuring efficient product promotion by maximizing reach to the right customers but also helps in collecting proper feedback. Marketing has always been a tough field to navigate but with the introduction of artificial intelligence the marketers’ efficiency and effectiveness has certainly increased. 

Most up & coming businesses don’t just want to grow in their native environment, but to branch out and reach an international market. And the easiest way to do this is through effective digital marketing. Their main concern is targeting the right audience. Now, this is where AI takes charge. It can track customers with similar interests and categorize the advertisements according to different users. This helps in creating awareness about the brand with the target audience. Focusing on engaging customers, AI can also provide detailed insights about the users, help in collecting feedback with just a click of a button, and create personalized recommendations according to the user’s previous purchases, frequent interactions, locations, and much more. It’s the fastest means of getting a higher customer base and knowing what the viewers want.

With the introduction and subsequent development of new AI technologies at a rapid rate in this current day and age, embracing its use will give businesses several benefits in their digital marketing strategy. AI is the new face of productivity, efficiency, and profitability. AI is not meant to replace the jobs of marketers or advertisers. It is here to unleash their true strategic and creative potentials. At present, AI has set the foundation of some of the newest industries like the cryptocurrency market, which is a digital asset that people can use to buy goods through online transactions. 

So whether it’s dynamic price optimization or automatic selection of ad copy based on the user demographics, AI has the power to do it all. All you need to do is ask yourself what your most pressing needs are and AI can do the rest.

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NIHT is one of the fastest-growing digital marketing training institutes in India that offers comprehensive training in digital marketing. We are fully dedicated to digital marketing training with a fully supported digital agency back end. The world is changing rapidly. Traditional marketing is being replaced by converging marketing channels. Our programs will enable you to understand digital buyer behaviour, build and execute transformational digital marketing strategies and best practices.

The course curriculum is carefully curated to provide hands-on training on live panels. Learning while working on projects and assignments will give you a real agency like working experience. Our program curriculum is continuously updated and we incorporate the latest technologies into our training methodology like AR/VR, marketing automation and others.

Highly specialised faculty and trainers are also working on digital campaigns as they also handle the digital work of our esteemed clients, and this gives them an edge over trainers in other institutions. We are a Google Badged Partner Digital Agency and have worked for renowned brands like GKB, Emami, Buyceps, Altius Sports, East India Pharmaceuticals.

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Whether you are an aspiring entrepreneur, a top-level executive, a university graduate, or just someone who wants to learn more about the world of digital marketing, NIHT offers a variety of digital marketing courses to suit your learning needs. Armed with the latest tools and technologies, our team of experienced educators will teach you the skills you need to succeed in the modern world.

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