Storytelling is glorious creativity, that too when it’s applied to Facebook, If you know what I mean!! Facebook stories are visual ways to highlight content which can increase the potential of brand awareness, generate leads and intrigue the audience to find more about it. The additional features of adding music, elements and filters make the shared content more fantastic and attractive. As a matter of fact, Facebook storytelling ads is doing very well, Facebook stories have over 500 million users as compared to other social network platforms.
Have you ever wondered what leads to its rapid popularity and consistency?
Vertical or Portrait Storytelling is an art of making innovation stand out as more and more people are becoming “mobile-centric”. Capturing a story within a framework of correct shape and size not only attracts the viewers’ attention but also gives way to the audience to get consumed by its mobile-friendly arrangement.
Imagine a situation when you go through a horizontal ad and it looks pretty much productive on Youtube, Laptop and Desktops but as soon as that horizontal format suits it perfectly but the same thing does not go with your mobile phone, it rather looks disorganized, uninteresting and small unless we flip our screen! Another example, if you take a picture it’s more likely that you’ll select the vertical video frame as a result of holding the phone vertically rather; it’s a fact as the percentage of holding the phone vertically reaches up to 90%.
Thumbstopper video ads create a lasting impact because the video contains a very limited time of say 11 seconds and the fast-paced world wants nothing more than a few seconds that would enlighten them morally and socially. These are short stories that will not leave you like the same person you were before. Companies have recognized the factor and are moving ahead to promote their products with regard to the welfare of society. Taking the example of “Dove soap”, Dove cherishes the natural beauty of a woman and hence the “Thumbstopper” presented below will highlight not to feel ashamed about the birthmarks, scar marks, etc.
How the Thumbstopper changes society: The perception people have towards society’s unrealistic beauty standards.
Facebook Thumbstoppers are innovative stories that force our thumbs to stop scrolling down because they consist of such “empathically rich” contents that make us emotional and creates a sense of catharsis (sense of purification after having pity over something/someone).
Facebook Thumbstoppers brings forward a competition that carries a considerable amount of Elegant thumb stoppers that have impacted the viewers and society equally. In 2019 the biggest platform for Asia’s mobile Video advertisement summit was organized and the selective special ones are just awesome and equally deep.
These are some of the mindboggling scripts that readily impressed everyone and further got produced by Facebook juries winning many awards.
“What is human behavior we want to change?
“Employers often discriminate against acid attack survivors for jobs.”
Brief: “Not all Protests are loud”
The most Heart touching Vertical Thumbstopper that broke the social media with tears and empathy is about the miserable living conditions of Hong-Kong based citizens. Within the format of 9:16, the pathetic and meager state of a man is highlighted. The base or the edges of the phone is the only limit of the poor man where he stands, wears his clothes searches through things, etc. HK4A’s Kam Fan Award created a section by the title “Mobile” – “Vertical Storytelling“, sponsored by Facebook was won over by “ Subdivide flat in a mobile” won 2 passes for Cannes Lions 2020.
Many corporate sectors are turning towards this portrait storytelling ads format, but one must be careful that it’s not as easy it’s simply a work of art and you need to give your 100% in the production of a terrific few seconds videos like the ones mentioned above. As the use of mobile and social media continues to expand, there is tremendous power for vertical storytelling videos and a trove of undiscovered and unheard possibilities to create innovative work using vertical storytelling ads.
Carlos Camacho, Executive Creative Director of Wunderman Thompson says that the main thing is the spirit of experimenting and understanding the fact that you can always attempt different ideas and things to improve what you are good at.
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