Certificate Program in

Digital Marketing

Certificate Program in Digital Marketing

Build real digital marketing skills through practical training, live projects and guided execution. Learn SEO, Google Ads, Meta Ads, content creation and analytics in a job-focused program designed for beginners. Gain hands-on experience, create a strong portfolio and get ready for high-growth digital marketing careers.

+14,000 NIHT students enrolled

Why Choose This Course?

Start building real digital marketing skills that companies hire for. Learn through execution, work on real campaigns and build a portfolio that proves your ability, not just a certificate. Perfect for students who want practical training and a clear path to a job.

What You Gain

Real skills. live campaigns

Portfolio that gets interviews

Learn SEO, ads, content, analytics

Beginner‑friendly, job‑focused

Get job ready

Real skills. live campaigns

Portfolio that gets interviews

Learn SEO, ads, content, analytics

Beginner‑friendly, job‑focused

Get job ready

Level 1

Digital Marketing Overview

What is digital marketing
Traditional media vs digital media
The digital ecosystem
Importance & benefits of digital marketing

Digital Marketing Strategy

Digital Marketing Mantras: 80-20 Rule of marketing, The Ripple Effect, etc
The network effect and its importance in internet marketing
Understanding unique value proposition
Understanding marketing jargons

Website Planning & Creation

Dynamic & static websites
Introduction to HTML and Tags
Essentials of website planning
Exploring modern web design tools
WordPress- Introduction, page creation, blog creation

Google Tag Manager

Fundamentals of Tag Manager
Create an account and container
Set up tags, variables and triggers
Event tracking and creating a remarketing tag

Content for Blogging

Ai optimised blogs writing for AIO
Generate ideas, outlines & headlines
Write clear, engaging content fast
Optimize posts for AIO SEO
Ideal for writers and marketers

Search Engine Optimization (SEO)

Introduction to AIO, SEO & SERP
AI-driven SEO & Google algorithm
AI-powered keyword research
On-page SEO for AI summaries
Off-page SEO for AI brand presence

Google Ads (Previously Adwords)

Introduction to Google Ads
Creating, optimizing and configuring the Google Ads account
Understanding various terminologies & Google Ads algorithm
Keyword research and analysis

Google Analytics (GA4)

GA4 account creation and configuration
Understanding key metrics of GA4
Implementing remarketing tags
Understanding target audience
Monitoring traffic: source, behaviour, actions, etc

Social Media Marketing

What is social media marketing
Importance of social media marketing
Understanding different social media platforms and their marketing strategies (Native Marketing)
Leveraging social media platforms
Planning and implementing a multi-channel social media strategy

Facebook

Introduction to Facebook marketing
Understanding Facebook algorithm
Facebook business page creation
Creating Facebook ad campaigns
Boost sales, generate awareness and leads

Instagram

Understanding the importance of Instagram
How to grow on Instagram organically
Creating an Instagram business profile
Creating appealing Instagram content

Crafting an influential professional profile to increase career opportunities
Creating a LinkedIn business page
LinkedIn advertising and marketing strategies
Creating different types of LinkedIn campaigns

YouTube Marketing

Building a YouTube channel from scratch
Identifying and engaging probable customers
Discovering content ideas
YouTube SEO
Amplifying and promoting content

Creative Ads Writing

Writing catchy headlines to attract buyers
How to write copy that keeps readers reading right to the end
Copywriting tactics for specific types of projects, including landing pages, CTAs, Email, social media, videos, and much more
How to compel readers using timeless sales psychology

Email Marketing

Building Email Marketing strategies
Do’s and Don’ts of email marketing
Building personal and commercial templates
Email marketing tools & analytics

Course Level

What You Gain

Real skills. live campaigns

Portfolio that gets interviews

Learn SEO, ads, content, analytics

Beginner‑friendly, job‑focused

Get job ready

Real skills. live campaigns

Portfolio that gets interviews

Learn SEO, ads, content, analytics

Beginner‑friendly, job‑focused

Get job ready

Level 1

Digital Marketing Overview

What is digital marketing
Traditional media vs digital media
The digital ecosystem
Importance & benefits of digital marketing

Digital Marketing Strategy

Digital Marketing Mantras: 80-20 Rule of marketing, The Ripple Effect, etc
The network effect and its importance in internet marketing
Understanding unique value proposition
Understanding marketing jargons

Website Planning & Creation

Dynamic & static websites
Introduction to HTML and Tags
Essentials of website planning
Exploring modern web design tools
WordPress- Introduction, page creation, blog creation

Google Tag Manager

Fundamentals of Tag Manager
Create an account and container
Set up tags, variables and triggers
Event tracking and creating a remarketing tag

Content for Blogging

Ai optimised blogs writing for AIO
Generate ideas, outlines & headlines
Write clear, engaging content fast
Optimize posts for AIO SEO
Ideal for writers and marketers

Search Engine Optimization (SEO)

Introduction to AIO, SEO & SERP
AI-driven SEO & Google algorithm
AI-powered keyword research
On-page SEO for AI summaries
Off-page SEO for AI brand presence

Google Ads (Previously Adwords)

Introduction to Google Ads
Creating, optimizing and configuring the Google Ads account
Understanding various terminologies & Google Ads algorithm
Keyword research and analysis

Google Analytics (GA4)

GA4 account creation and configuration
Understanding key metrics of GA4
Implementing remarketing tags
Understanding target audience
Monitoring traffic: source, behaviour, actions, etc

Social Media Marketing

What is social media marketing
Importance of social media marketing
Understanding different social media platforms and their marketing strategies (Native Marketing)
Leveraging social media platforms
Planning and implementing a multi-channel social media strategy

Facebook

Introduction to Facebook marketing
Understanding Facebook algorithm
Facebook business page creation
Creating Facebook ad campaigns
Boost sales, generate awareness and leads

Instagram

Understanding the importance of Instagram
How to grow on Instagram organically
Creating an Instagram business profile
Creating appealing Instagram content

Crafting an influential professional profile to increase career opportunities
Creating a LinkedIn business page
LinkedIn advertising and marketing strategies
Creating different types of LinkedIn campaigns

YouTube Marketing

Building a YouTube channel from scratch
Identifying and engaging probable customers
Discovering content ideas
YouTube SEO
Amplifying and promoting content

Creative Ads Writing

Writing catchy headlines to attract buyers
How to write copy that keeps readers reading right to the end
Copywriting tactics for specific types of projects, including landing pages, CTAs, Email, social media, videos, and much more
How to compel readers using timeless sales psychology

Email Marketing

Building Email Marketing strategies
Do’s and Don’ts of email marketing
Building personal and commercial templates
Email marketing tools & analytics

Our Alumni

Our students have built strong careers with global leading brands. Their journeys show how real‑world training, live projects and a strong portfolio can turn practical skills into genuine job opportunities.

Success That Speaks for Itself

From classroom to top companies, our students have turned practical skills into powerful careers. Their stories reflect the impact of real training, real projects and real industry exposure.

Students Trained

Successfully Placed

0.0 LPA

Highest Package

Placement Rate

Get Hands-On With Industry‑Standard Digital Marketing & AI Tools

Tools You will Learn

And 50+ More Tools

Get Hired with Globally Recognised Certifications

Globally Recognised Certifications

Earn credentials employers trust. Each certification proves your skills, strengthens your resume and helps you get hired faster for real digital marketing roles. Establish yourself as a high-value, job-ready candidate in a competitive market.