⭐⭐⭐⭐⭐ Trusted by 52,234+ Students • Google Partner⭐⭐⭐⭐⭐ Trusted by 52,234+ Students • Google Partner⭐⭐⭐⭐⭐ Trusted by 52,234+ Students • Google Partner⭐⭐⭐⭐⭐ Trusted by 52,234+ Students • Google Partner⭐⭐⭐⭐⭐ Trusted by 52,234+ Students • Google Partner⭐⭐⭐⭐⭐ Trusted by 52,234+ Students • Google Partner
NIHT LogoNIHT YearNIHT Year

Certificate Program in

Digital Marketing

Build real digital marketing skills through practical training, live projects and guided execution. Learn SEO, Google Ads, Meta Ads, content creation and analytics in a job-focused program designed for beginners. Gain hands-on experience, create a strong portfolio and get ready for high-growth digital marketing careers.

GoogleFacebookLinkedInMicrosoft
Payel-SadhyaKushal-AgarwalIshani-Das
+14,000 NIHT students enrolled
Thumbnail

Why Choose This Course?

Start building real digital marketing skills that companies hire for. Learn through execution, work on real campaigns and build a portfolio that proves your ability, not just a certificate. Perfect for students who want practical training and a clear path to a job.

What You Gain

Real skills. live campaigns

Portfolio that gets interviews

Learn SEO, ads, content, analytics

Beginner‑friendly, job‑focused

Get job ready

Real skills. live campaigns

Portfolio that gets interviews

Learn SEO, ads, content, analytics

Beginner‑friendly, job‑focused

Get job ready

Level 1

Digital Marketing Overview

  • What is digital marketing
  • Traditional media vs digital media
  • The digital ecosystem
  • Importance & benefits of digital marketing

Digital Marketing Strategy

  • Digital Marketing Mantras: 80-20 Rule of marketing, The Ripple Effect, etc
  • The network effect and its importance in internet marketing
  • Understanding unique value proposition
  • Understanding marketing jargons

Website Planning & Creation

  • Dynamic & static websites
  • Introduction to HTML and Tags
  • Essentials of website planning
  • Exploring modern web design tools
  • WordPress- Introduction, page creation, blog creation

Google Tag Manager

  • Fundamentals of Tag Manager
  • Create an account and container
  • Set up tags, variables and triggers
  • Event tracking and creating a remarketing tag

Content for Blogging

  • Ai optimised blogs writing for AIO
  • Generate ideas, outlines & headlines
  • Write clear, engaging content fast
  • Optimize posts for AIO SEO
  • Ideal for writers and marketers

Search Engine Optimization (SEO)

  • Introduction to AIO, SEO & SERP
  • AI-driven SEO & Google algorithm
  • AI-powered keyword research
  • On-page SEO for AI summaries
  • Off-page SEO for AI brand presence

Google Ads (Previously Adwords)

  • Introduction to Google Ads
  • Creating, optimizing and configuring the Google Ads account
  • Understanding various terminologies & Google Ads algorithm
  • Keyword research and analysis

Google Analytics (GA4)

  • GA4 account creation and configuration
  • Understanding key metrics of GA4
  • Implementing remarketing tags
  • Understanding target audience
  • Monitoring traffic: source, behaviour, actions, etc

Social Media Marketing

  • What is social media marketing
  • Importance of social media marketing
  • Understanding different social media platforms and their marketing strategies (Native Marketing)
  • Leveraging social media platforms
  • Planning and implementing a multi-channel social media strategy

Facebook

  • Introduction to Facebook marketing
  • Understanding Facebook algorithm
  • Facebook business page creation
  • Creating Facebook ad campaigns
  • Boost sales, generate awareness and leads

Instagram

  • Understanding the importance of Instagram
  • How to grow on Instagram organically
  • Creating an Instagram business profile
  • Creating appealing Instagram content

LinkedIn

  • Crafting an influential professional profile to increase career opportunities
  • Creating a LinkedIn business page
  • LinkedIn advertising and marketing strategies
  • Creating different types of LinkedIn campaigns

YouTube Marketing

  • Building a YouTube channel from scratch
  • Identifying and engaging probable customers
  • Discovering content ideas
  • YouTube SEO
  • Amplifying and promoting content

Creative Ads Writing

  • Writing catchy headlines to attract buyers
  • How to write copy that keeps readers reading right to the end
  • Copywriting tactics for specific types of projects, including landing pages, CTAs, Email, social media, videos, and much more
  • How to compel readers using timeless sales psychology

Email Marketing

  • Building Email Marketing strategies
  • Do’s and Don’ts of email marketing
  • Building personal and commercial templates
  • Email marketing tools & analytics

Our Alumni

Our students have built strong careers with global leading brands. Their journeys show how real‑world training, live projects and a strong portfolio can turn practical skills into genuine job opportunities.

Alumni
Alumni
Alumni
Alumni
Alumni
Alumni
Alumni
Alumni
Alumni
Alumni
Alumni
Alumni
Alumni
Alumni
Alumni
Alumni
Alumni
Alumni
Alumni
Alumni
Alumni
Alumni
Alumni
Alumni
Alumni
Alumni
Alumni
Alumni
Alumni
Alumni
Alumni
Alumni
Alumni
Alumni
Alumni
Alumni
Alumni
Alumni
Alumni
Alumni
Alumni
Alumni
Alumni
Alumni
Alumni
Alumni
Alumni
Alumni
Alumni
Alumni
Alumni
Alumni
Alumni
Alumni
Alumni
Alumni
Alumni
Alumni
Alumni
Alumni

Success That Speaks for Itself

From classroom to top companies, our students have turned practical skills into powerful careers. Their stories reflect the impact of real training, real projects and real industry exposure.

0+

Students Trained

0+

Successfully Placed

0.0 LPA

Highest Package

0%

Placement Rate

video thumbnail
video thumbnail
video thumbnail
video thumbnail
video thumbnail
video thumbnail
video thumbnail
video thumbnail
video thumbnail

Tools You will Learn

Tools1
Tools2
Tools3
Tools4
Tools5
Tools6
Tools7
Tools8
Tools9
Tools10
Tools11
Tools12
Tools13
Tools14
Tools15
Tools16
Tools17
Tools18
Tools19
Tools20
Tools21
Tools22
Tools23
Tools24
Tools25
Tools26
Tools27
Tools28
Tools29
Tools30
Tools31
Tools32
Tools1
Tools2
Tools3
Tools4
Tools5
Tools6
Tools7
Tools8
Tools9
Tools10
Tools11
Tools12
Tools13
Tools14
Tools15
Tools16
Tools17
Tools18
Tools19
Tools20
Tools21
Tools22
Tools23
Tools24
Tools25
Tools26
Tools27
Tools28
Tools29
Tools30
Tools31
Tools32
And 50+ More Tools

Globally Recognised Certifications

Earn credentials employers trust. Each certification proves your skills, strengthens your resume and helps you get hired faster for real digital marketing roles. Establish yourself as a high-value, job-ready candidate in a competitive market.

Globally Recognised Certifications provided by NIHT digital marketing
NIHT Banner

Talk to our career counsellor.

Life at NIHT

Team Celebration

Team Celebration

Navaratri Celebration

Navaratri Celebration

Office Moments

Office Moments

Women's Day Celebration

Women's Day Celebration

Fun Friday

Fun Friday

NIHT Studio

NIHT Studio

Cultural Fest

Cultural Fest

NIHT Diwali Celebration

NIHT Diwali Celebration

Hackathon Day

Hackathon Day

Team Celebration

Team Celebration

Navaratri Celebration

Navaratri Celebration

Office Moments

Office Moments

Women's Day Celebration

Women's Day Celebration

Fun Friday

Fun Friday

NIHT Studio

NIHT Studio

Cultural Fest

Cultural Fest

NIHT Diwali Celebration

NIHT Diwali Celebration

Hackathon Day

Hackathon Day

Bisleri Challenge

Bisleri Challenge

Office Moments

Office Moments

Celebrating 20th Founder's Day

Celebrating 20th Founder's Day

Fun Friday

Fun Friday

Niht Moments

Niht Moments

Cultural Fest

Cultural Fest

Diwali Celebration

Diwali Celebration

Hackathon Day

Hackathon Day

Holi Celebration

Holi Celebration

Refreshing Filmy Friday

Refreshing Filmy Friday

Bisleri Challenge

Bisleri Challenge

Office Moments

Office Moments

Celebrating 20th Founder's Day

Celebrating 20th Founder's Day

Fun Friday

Fun Friday

Niht Moments

Niht Moments

Cultural Fest

Cultural Fest

Diwali Celebration

Diwali Celebration

Hackathon Day

Hackathon Day

Holi Celebration

Holi Celebration

Refreshing Filmy Friday

Refreshing Filmy Friday

Got Questions? We've Got Answers

Clear your doubts and make an informed decision about your digital marketing journey