digital marketing course in kolkata

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Master Program in Digital Marketing

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Why Choose This Course?

Virtual Reality will be the future of marketing strategies. In this course, learn AR/VR, and use data-driven analytics through marketing automation to be present on all major platforms.

  • Create powerful campaigns by automating your marketing workflows
  • Strategies to succeed in scaling and managing eCommerce businesses
  • Venture into the metaverse with AR/VR technologies
  • Work Experience to apply digital marketing across multiple industries

Our Alumni Placed

Have some questions about the course?

What will you learn

Level 1

Digital Marketing Overview
How Digital Marketing targets and grows businesses and its potential scope in the coming years

Digital Marketing Strategy
Understanding concepts like the ripple effect, consumer behaviour, and creating custom marketing strategies

Website Planning & Creation
Learn how to plan, design, and code your very own website using HTML and WordPress

Search Engine Optimization
Learn how the usage of SEO techniques can help optimize your web content and rank on search engines

Google Tag Manager
Learn event tracking and setting up tags and triggers using Google Tag Manager

Social Media Marketing
Learn how to use paid and organic social media marketing strategies to engage with your audience.

Facebook
Introduction to Facebook marketing, understanding how its algorithm works, and ad campaign setup and configuration.

Instagram
Learn how to grow on Instagram, with content strategies, influencer marketing and tools for Instagram advertising.

Twitter
Understanding Twitter as a marketing platform using organic content, Twitter ads and analytics tools.

Reddit
Learn content curation using Reddit, and organic traffic generation using Reddit marketing strategies.

LinkedIn
Understanding the importance and benefits of using LinkedIn, with advertising and marketing strategies.

Mobile App Marketing
Create mobile app campaigns, and learn how to promote and monetize your mobile applications.

Google Ads (Previously Adwords)
Creating, optimizing, and configuring ads on Google and its related properties.

Google Analytics (GA4)
Monitoring traffic and understanding your audience’s behavior using the latest version of Google Analytics (GA4)

Level 2

Content Marketing
Learn to create a great content strategy, to influence your target audience using content.

YouTube Marketing
Learn strategies to create engaging content, optimize channels for growth and build it from the ground up.

Adsense and Blogging
Learn about Google AdSense, content curation for blogging, and using AdSense for ads on blogs and websites.

Affiliate Marketing
Become familiar with the different affiliate marketing programs, and master skills on utilizing them for monetization.

Email Marketing
Learn how to create effective email marketing campaigns, and build and nurture email lists.

Level 3

AI usage in Digital Marketing
Learn content creation and curation using AI, using chatbots, and another emerging AI tools for digital advertising.

Creative Ads Writing
Learn the formulas and tactics to create compelling copy to attract and captivate buyers.

Graphic Design Essentials
Learn the fundamentals of graphic design, typography, fonts & colours, and industry-required video editing skills.

Understanding UI/UX
Learn about UI design, design kits, beginner tools & UX optimization.

Professional Video Editing
Master professional video editing, with industry-standard tools like Premiere Pro & Filmora

Podcasting
Get started with podcasting, recording and editing audio content, and building and promoting your podcast.

Viral Marketing
Pick up the skills to implement viral marketing strategies to engage with your customers and use tools for the same.

Gaming & Live Streaming
Introduction to the world of gaming and live streaming, and the future of in-game marketing through engagement with gaming communities.

Gamification in Online Marketing
Introduction to Gamification, Gamification Marketing Strategies, elements of Game Marketing.

Level 4

AR & VR in Technology
Discover the latest in AR & VR Technologies and their uses and implementation across various digital marketing platforms.

Immersive Web knowledge
Understanding a deep working of the web, including concepts such as IP, DNS & Client-Server Relationship.

E-commerce Marketing
Learn how to manage and build E-commerce platforms, while mastering strategies to compete with big companies.

Amazon Marketplace
Strategies to market on Amazon, optimizing product pages, and understanding analytics.

Influencer Marketing
Learn the ins and outs of influencer marketing & how to approach and collaborate with brands.

Marketing Automation
Master the art of integrating apps and platforms to create powerful workflows and automate your email lists.

Programmatic Advertising
Learn the concepts of programmatic advertising, including concepts such as ad sizes, pricing models, auction types and targeting strategies.

Psychographic Marketing
Understanding psychographics, customer profiles, and refined audience segmentation

Data Analysis and Reports
Learn how to create reports, segmentation, perform qualitative research & master different advanced analytics platforms.

Conversion Rate Optimization
Use CRO techniques and tools to optimize results, boost business and understand user interactions.

ORM (Online Reputation Management) & PR
Master the techniques and strategies required to build brand reputation, crisis management & press releases.

Agency Management Skills
Learn vital agency skills like targeting prospects, client handling, project management & closing sales pitches.

Digital Marketing Insights
Grasp various marketing principles, 360° digital strategies, and analyze marketing case studies.

Personality Development
Corporate skills, etiquette, critical thinking & problem solving, along with leadership skills

Interview and Resume Writing Skills
Learn the ways to create attractive resumes and prepare yourself with mock interviews and other practical skills.

Tools You Master

Hear What Our Students Say

The best part about training and working with such wonderful and talented students is the feedback we receive! Through their hard work and patience, they have been placed at some of the biggest companies in India. Here are some of our past students sharing their experiences at NIHT:

digital marketing course in kolkata

Vrinda Rajgarhia

Integrated Solution Strategist
at Schbang

“I came here as a student to learn digital marketing and was introduced to a whole new world. NIHT’s encouraging environment helped me to recognize my inner potential by working on live projects, which was a really valuable experience for me”

Watch Video Testimonial
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Nikhil Khandelwal

@Digital Marketing Executive
at Behind the Scenes

“The course was really helpful for me as I have been able to successfully apply what I learned in the social media module to my own business and generate revenue”

Watch Video Testimonial
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Soumen Adhikary

@Senior Executive Online Marketing
at SVF

“I joined NIHT’s Digital Marketing Course after completing my graduation, and thanks to the skills and knowledge I gained, I was able to land an internship with SVF. So thank you NIHT!”

Watch Video Testimonial
Digital Marketing Course With Placement Guarantee in bangalore

Tanushree Lahoti

@Business Analyst
at Zomato

“NIHT was the perfect choice for me, and I would say NIHT and Digital Marketing complement each other, as the instructors and the comprehensive course material make sure to impart complete digital marketing knowledge”

Watch Video Testimonial
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Amrita Bhattacharya

@Digital Marketing Specialist
at Bengal Emami Housing

“NIHT gave my career a big boost. Thanks to the course, I am now working as a Digital Marketing Specialist at a real estate firm. I would recommend their digital marketing course to anyone looking to upskill their career”

Watch Video Testimonial
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Mohit Maggo

@Social Media Expert & Founder
at CaDel Tales

“After joining NIHT, the modules taught here helped me to better my blog’s reach and understand how to market my business more effectively and efficiently.”

Watch Video Testimonial
best institute for digital marketing in kolkata

Ishan Gupta

@Creative director
at SKF Productions

“NIHT’s course materials were very helpful and informative. As a student with an interest in content writing, NIHT’s digital marketing course helped me learn how to create meaningful and effective content”

Watch Video Testimonial
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Sneha Prasad

@Digital marketing executive
at The Great Eastern Pvt. Ltd

“NIHT has been a great decision for me. The learning environment & their faculty have helped me really find a foothold in the field of Digital Marketing.”

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Promila Bhattacharya

@Digital Marketing Manager
at Writing Souls

“After completing my graduation, I decided to join NIHT to learn Digital Marketing. The modules taught at NIHT were very helpful, and Angshuman sir’s classes were always very fun and knowledgeable.”

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Uzma Parveen

@Social Media Marketer
at NIHT Infosolution Pvt. Ltd

“Being a commerce student, most of the concepts were completely new to me. Thankfully, the interactive classes and NIHT’s faculty helped me to master these topics”

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Start Your Digital Marketing

Journey Today!

Whether you are an aspiring entrepreneur, a top-level executive, a university graduate, or just someone who wants to learn more about the world of digital marketing, NIHT offers a variety of digital marketing courses to suit your learning needs. Armed with the latest tools and technologies, our team of experienced educators will teach you the skills you need to succeed in the modern world.

  • 22125+ Students Trained
  • 20+ Global Certifications
  • 280+ Hours of Lectures
  • 100% Placement Support
  • 20+ Case Studies
  • 40+ Modules

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