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Google Ads Certificate Course

Google Ads Certificate Course

The Google Ads Certificate Course will teach you how to build a successful campaign using Google Ads (Adwords) tool. The course will guide you through different aspects of Google Ads from creating Search, Display, Video, Shopping and App Campaign, manage and optimise the same. Participants will complete the course with a comprehensive knowledge and experience. They will be able to develop an integrated Google Ads marketing strategy from keyword research to final conversion.

  • 5 Global Certifications from Google Ads
  • LMS for every student
  • Online Training Program
  • Practical Live Learning
  • Mentor Support and Guidance
  • Google Ads (Previously Adwords)

    Introduction to Google Ads

    Creating, Optimizing and Configuring Google Ads Account

    Understanding different terminologies and Google Ads algorithm

    Competitor analysis

    Keyword research and analysis

    Creating & optimizing search ads

    Ad writing techniques to get maximum return

    Bidding and optimization strategies

    How Google Ad auction works

    Understanding & creating display ads

    Learn how to create an effective audience

    Learn how to create an effective remarketing campaign

    How to create video ads on YouTube

    Create, target, test and monitor a display advertising campaign

    Shopping ads with Google merchant center

    Testing and optimizing your campaign using conversion tracker

    Google Ads Analytics

  • Google Tag Manager

    Fundamentals of Tag Manager

    Create an account and container

    Set up tags, variables, and triggers

    Event tracking and adding remarketing tag

  • Eligibility Basic Computer Operation
  • Job Roles Google Ads Expert, Search Engine Marketing Expert
  • Duration 45 Days
  • Certificates 5 Google Ads Certifications and NIHT Social Media Marketing Certificate
  • Category Marketing

Globally Recognized Certification


of our members have said that our course has had a positive impact on their career.


of our members have been promoted after completing one of our courses.


of our members are working at senior or management level.

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